Author Archives: Mary Knight

About Mary Knight

Marketing coach and strategist, helping small businesses and non-profits to be customer centric. Communication specialist, focused on attention to detail and the achievement of communication results intended. Over 25 years in the field of marketing communications, spanning business and technical writing for varied audiences; design and production of brochures, stuffers, flyers, and newsletters; design and development of training and seminar materials; polishing of presentations; content development and effective layout for Internet sites; general copyediting and proofreading.

How Long Ago Did You Update Your Site?

The following article is a good reminder about the need to make periodic changes or updates to your website to keep it alive, fresh and credible.  Make plans now to do regular updates on your website and Facebook site.  If you need some help, … Continue reading

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How to Manage People Who Are Smarter than You

Very thoughtful article from Rebecca Knight of Harvard Business Review.  She interviewed Roger Schwarz from schwarzassociates.com.  The best managers hire smart people to work for them. But what if your direct reports are smarter than you? How do you manage people who have … Continue reading

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Why do you need a website?

Good question.  Your business may be small and you may not want to sell anything online, plus you have little or no money for marketing. Consider these points and see if any of them resonate: An online presence is important … Continue reading

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The Secret of Good Writing

This PDF PowerPoint includes the best advice I have seen on how to Write with Impact. It is from William Zinsser and applies to all kinds of writing.

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How Much Does a Small Business Website Cost?

On average, the following figures can be applied to estimating the cost of a website.  When we say “small business website” we are talking about an informational website consisting of approximately 10 pages with some basic content management and social … Continue reading

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Helpful Glossary of Terms

Blog – A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed … Continue reading

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Getting Started with a Website

When you are ready to start a website, complete the following exercise…then we can talk.  1. Provide a brief overview of your organization. What do you do or produce? 2. What is the purpose of this site? You need to … Continue reading

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Promotional Techniques

Brochures or flyers — Many desk-top publishing and word-processing software packages can produce highly attractive tri-fold (an 8.5 inch by 11-inch sheet folded in thirds) brochures. Brochures can contain a great deal of information if designed well, and have become … Continue reading

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Just what is Marketing Communications?

Marketing Communications might be defined as the process of promoting the exchange of something of value (your product or service) for something you need (such as money or support), by building on your brand and motivating people to respond.  My … Continue reading

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