Just what is Marketing Communications?

Marketing Communications might be defined as the process of promoting the exchange of something of value (your product or service) for something you need (such as money or support), by building on your brand and motivating people to respond. 

My expertise for this work covers four primary areas:

  • effective writing – the ability to craft key messages for your target audience;
  • design – the knack for creating a look to match the image you want to convey;
  • technology – the skills needed to build websites, do research, navigate social media;
  • savvy – the capability to assist with a wide range of promotional possibilities.

 As a Marketing Communications COACH, I add additional value to our relationship. I provide your organization with ongoing support and advice to maximize your marketing efforts. 

I spend a lot of time thinking about and working with my clients.  I don’t work with just anyone and I’m sure you don’t either. So give me a call and let’s see if we’re a good fit.

 If you are interested in creating or updating a website, here is an exercise that will get you started.  If you need help with web-related terminology, check out this glossary.

About Mary Knight

Marketing coach and strategist, helping small businesses and non-profits to be customer centric. Communication specialist, focused on attention to detail and the achievement of communication results intended. Over 25 years in the field of marketing communications, spanning business and technical writing for varied audiences; design and production of brochures, stuffers, flyers, and newsletters; design and development of training and seminar materials; polishing of presentations; content development and effective layout for Internet sites; general copyediting and proofreading.
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