Category Archives: Uncategorized

How to Manage People Who Are Smarter than You

Very thoughtful article from Rebecca Knight of Harvard Business Review.  She interviewed Roger Schwarz from schwarzassociates.com.  The best managers hire smart people to work for them. But what if your direct reports are smarter than you? How do you manage people who have … Continue reading

Posted in Uncategorized | Comments Off on How to Manage People Who Are Smarter than You

Why do you need a website?

Good question.  Your business may be small and you may not want to sell anything online, plus you have little or no money for marketing. Consider these points and see if any of them resonate: An online presence is important … Continue reading

Posted in Uncategorized | Comments Off on Why do you need a website?

How Much Does a Small Business Website Cost?

On average, the following figures can be applied to estimating the cost of a website.  When we say “small business website” we are talking about an informational website consisting of approximately 10 pages with some basic content management and social … Continue reading

Posted in Uncategorized | Comments Off on How Much Does a Small Business Website Cost?

Helpful Glossary of Terms

Blog – A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed … Continue reading

Posted in Uncategorized | Comments Off on Helpful Glossary of Terms

Getting Started with a Website

When you are ready to start a website, complete the following exercise…then we can talk.  1. Provide a brief overview of your organization. What do you do or produce? 2. What is the purpose of this site? You need to … Continue reading

Posted in Uncategorized | Comments Off on Getting Started with a Website

Promotional Techniques

Brochures or flyers — Many desk-top publishing and word-processing software packages can produce highly attractive tri-fold (an 8.5 inch by 11-inch sheet folded in thirds) brochures. Brochures can contain a great deal of information if designed well, and have become … Continue reading

Posted in Uncategorized | Comments Off on Promotional Techniques

Just what is Marketing Communications?

Marketing Communications might be defined as the process of promoting the exchange of something of value (your product or service) for something you need (such as money or support), by building on your brand and motivating people to respond.  My … Continue reading

Posted in Uncategorized | Comments Off on Just what is Marketing Communications?